Populism in the Evangelical ethos

The issue of populism in the Evangelical ethos raises a concern for the need to differentiate between pop culture as folk culture and pop culture as mass culture. At its best, Evangelicalism seeks to preserve and foster folk culture, and the critics of Evangelical piety need to recognize this strength, because it is through the ongoing propagation of folk culture that the disenchanting effects of modernity will be overcome ultimately. I say this knowing full well that the strong temptation within Evangelicalism is to traffic in the forms of mass culture, and it has succumbed to that temptation on more than one occasion.

http://www.firstthings.com/blogs/firstthoughts/2014/02/evangelicals-pop-culture-and-mass-culture